Commercial Property & Hospitality Assessment
This analysis, drawing on the City's adopted Comprehensive Plan, Buildable Lands Inventory, 2019 Economic Development Strategy, Census data, and state tourism metrics, identifies critical gaps in commercial property supply and hospitality infrastructure that constrain Stayton's economic potential.
| Year | Population | Change | % Change |
|---|---|---|---|
| 1990 | 5,011 | — | — |
| 2000 | 6,816 | +1,805 | +36.0% |
| 2010 | 7,644 | +828 | +12.1% |
| 2020 | 8,244 | +600 | +7.8% |
| 2024 (est.) | 8,521 | +277 | +3.4% |
| 2030 (proj.) | ~11,360 | — | — |
| Zone | Description | Gross Acres | Net Acres | Vacant Buildable |
|---|---|---|---|---|
| CR | Retail Commercial | 34 | 25 | 9 |
| CG | General Commercial | 75 | 59 | 6 |
| ID | Interchange District | 8 | 6 | 4 |
| CCMU | Core Commercial Mixed Use | 8 | 5 | 0 |
| DCMU | Downtown Commercial Mixed Use | 5 | 3 | 1 |
| DRMU | Downtown Residential Mixed Use | 22 | 13 | 1 |
| TOTAL | 152 | 111 | 21 |
"Stayton does not have a hotel."
— 2019 Economic Development Strategy, Policy Advisory Committee
| Property | Type | Rooms | Location | Rate/Night |
|---|---|---|---|---|
| Bird & Hat Inn | B&B | 3 | Stayton | $80–$120 |
| Gardner House B&B | B&B | 1 cottage | Stayton | $110–$140 |
| Bridgeway Inn | Motel | 50 | Sublimity (4 mi) | $74–$97 |
| Smith Creek Village | Cabins | 19 | Silver Falls (15 mi) | $129–$182 |
| Oregon Garden Resort | Resort | 103 | Silverton (10 mi) | $129–$200 |
STR occupancy at 62% exceeds the Oregon statewide average of 57%, confirming demand is present. The community captures less than $1 per capita in transient occupancy tax revenue, compared to a statewide Oregon city average of $249 per capita.
| Category | Current Supply | Estimated Need | Gap | Severity |
|---|---|---|---|---|
| Buildable Commercial Land | ~25 net acres | 37–44 acres (20-yr) | 12–19 acres | Moderate |
| Hotel/Motel Rooms (City) | 0 rooms | 70–100 rooms (min) | 70–100 rooms | Critical |
| Hotel/Motel Rooms (Corridor) | ~240 rooms | ~580 rooms | ~340 rooms | Severe |
| Downtown Buildable Land | 2 acres | 5–8 acres | 3–6 acres | Moderate–High |
| Sit-Down Dining | ~25 establishments | 35–40 | 10–15 | Moderate |
| Specialty/Tourism Retail | Near zero | 5–10 | 5–10 | High |
The City's adopted inventory shows only 21 buildable acres against projected demand of 37–44 acres, with no UGB expansion planned.
Zero hotels in a gateway community to Oregon's 3rd most-visited state park represents a market failure, not a lack of demand — confirmed by 62% STR occupancy exceeding the statewide average.
The corridor generates 2+ million annual recreation visits, yet Stayton captures less than $1 per capita in transient occupancy tax compared to the $249 statewide average.